Neville Brody
Founder of
Research Studios
Creators of Aniboom's New Brand
Learn more about
Research Studios
What was it like for Neville to rebrand Aniboom?
“Aniboom is for us potentially the best online site for the animation industry, allowing us a unique opportunity to help deliver new and flexible tools for a major and highly dynamic creative web community. Coupled with the dual-track intention of delivering new discoveries in terms of creators and creations to a multi-platform distribution industry, we have fashioned a channel with subtle levels of changeability, allowing Aniboom to speak authentically to different types of markets, from young creative’s to company directors and media buyers.”
“The new font we have produced for aniboom is intentionally both flamboyant and functional, fun and industrial, which for us reflects the inner dynamic at the core of Aniboom. The general look and feel is at times modern Swiss and playfully anarchic. Rules are being created and then being broken, enabling the site and the brand to adapt to a rapidly-changing culture and allowing new components to be added when needed, keeping this young brand in tune with the moving trends and technologies of today's animation world.”
The Bio
Neville Brody the British designer and art director has been at the forefront of graphic design for over two decades. Brody has consistently pushed the boundaries of visual communication in all media through his experimental and challenging work. In 1988 Brody published the first of his two monographs , which became the world's best selling graphic design book.
In 1994, Neville Brody, together with business partner Fwa Richards, opened the very first
Research Studios in London.
Why Rebrand?
Aniboom is continually striving to provide the best possible experience and benefits to our members. We want viewers to get the best movie viewing experience for the best presentation of your films. We want to increase your chances of getting noticed, by providing you with greater opportunities for access and exposure in the animation industry.
That’s why we decided it was time to rework Aniboom, and who better to do that than a man who has established himself in the graphic design world as one of the most influential figures of the 20th-21st centuries.