Eric Lerner
Bezalel Academy of Art & Design graduate,
music video award winner in the aniBoom Awards 2006 competition and employee of Partizan Lab, UK is the director of the new Coca Cola commercial made especially for the 2008 Olympics in Beijing, China - "Birdnest Stadium".

According to Partizan, the company Eric Lerner signed with in 2006, he was hired on the strength of his graduation project, Mr. CityMen, a collection of five shorts depicting a day in the life of five 3D characters in a live action urban setting. They include desk slave Mr. Deja vu, laid back Mr. Fortune, and the imaginative Mr. Dreamer.

A lifelong fan of illustration and drawing, Eric studied at Jerusalem’s Bezalel Academy of Art and Design, taking up design, animation and motion graphics. “My biggest interests were in character story and design, but I find all aspects of art and creativity attractive, be it illustration, photography, film or graphic and motion design,” says Eric.

We knew Eric was destined for greatness when we fell in love with his music video, "Mr. Fortune" that compete and won in the first annual aniBoom Awards.

Congratulations, Eric, on the great commercial!



Watch his Coca Cola Commercial, "Birdnest Stadium"

Check out last year's interview with Eric

Watch "Mr. Fortune"