EMBARGOED UNTIL MARCH 17, 2008
ANIBOOM, TBD RECORDS AND ADULT SWIM LAUNCH RADIOHEAD ANIMATED VIDEO COMPETITION
Animators Invited to Create a Video from the Songs of IN RAINBOWS,
Band Will Select Winner to Receive $10,000 to Produce Final Video
SAN FRANCISCO – March 17, 2008 – Aniboom (
www.aniboom.com), the premiere independent animation
network and TBD Records have launched a contest inviting all creators and Radiohead fans from
across the globe to produce an animated music video for any one of the songs from the band’s latest
album, In Rainbows. The contest, to be separated into four stages, will culminate with the selection
by the members of Radiohead of a winner who will be awarded a $10,000 prize to produce a fulllength
animated music video. Aniboom’s contest will be announced on television for the first time
tonight on Adult Swim, Cartoon Network’s programming block for young adults, and will be promoted
on Adult Swim and on MySpace, where fans will be able to vote for their favorite video.
The first stage of the competition begins today and continues through April 27, inviting all artists,
animators, writers, character designers and more, to submit storyboards that may range from basic
sketches with words to more complex submissions in video formats, using the song of their choice
from In Rainbows. Artists have the option to compete solo or to ask Aniboom to match them with
other entrants whose talents complement their own. More information on the contest can be found
at Aniboom.com (
www.aniboom.com/radiohead).
The storyboards will be posted for viewing and ranking by creators and fans, after which a panel that
will include people from Aniboom, TBD Records and Adult Swim will select ten semifinalists who will
be awarded $1,000 each to produce a one-minute animated music video. The semifinalist videos will
be shared across Aniboom’s web-wide network of distribution partners, and fans will be given the
opportunity to vote at aniboom.com and at MySpace. The videos will then be submitted to
Radiohead to select the winner. The creator(s) of the winning video will be awarded $10,000 to
expand their one minute submission to produce the full-length video. In addition, the winning video
may have its broadcast premiere on Adult Swim.
The competition demonstrates Aniboom’s continuing efforts to create relationships with a massive
community of creators, and to identify the best of the best for the purpose of collaborating on the
development of new animated brands across genres and platforms. The contest also follows in
Radiohead's tradition of community interaction; In Rainbows, the band’s seventh album, made news
when it was offered directly from the band's website solely as a DRM-free digital download, allowing
fans to decide what price they would pay for the album.
“Once again, Aniboom has found a way to invigorate the international artist community, identify and
cultivate untapped talent and provide these creators with unique opportunities to further their
careers,” Uri Shinar, founder and president of Aniboom, said. “We deeply respect Radiohead for
always remaining true to their art, challenging the status quo and reaching directly into the
community. The passion that Radiohead stirs amongst the creative community and the band’s
tradition of embracing new technologies to connect directly with their fans make them the perfect
match for a contest that proves Aniboom’s mission—to mobilize a global network of independent
animators and generate the highest quality animated content while leveraging unprecedented costefficiencies,
democratizing creative output and providing the creators with access to major
opportunities.”
Aniboom’s In Rainbows Animated Music Video Contest exemplifies the animation network’s
production and distribution pipeline. This pipeline identifies and mobilizes the thousands of
professional independent animators all over the world with the talent, the passion, and the same
toolsets utilized by the large animation studios – but no meaningful access to the markets that need
them. Aniboom’s Creators Studio allows animators of all levels to pitch, produce and monetize highquality
original animated content spanning a variety of genres for worldwide channels of distribution,
all year round.
For complete details on the contest and submission procedures, please visit
www.aniboom.com.
About Radiohead
Radiohead is Colin Greenwood, Jonny Greenwood, Ed O'Brien, Philip Selway and Thom Yorke.
Radiohead's recordings have included 1993's
Pablo Honey, 1995's
The Bends, 1997's
OK Computer (the
tour for which was documented by the 1998 film
Meeting People Is Easy), 2000's Kid A, 2001's
Amnesiac, 2003's
Hail To The Thief and
In Rainbows, which was self-released via Radiohead.com in
October 2007.
In Rainbows was released to traditional retail by TBD Records/ATO in January 2008 and
entered the U.S. chart at #1.
About Aniboom
Aniboom (
www.aniboom.com) is a premier multi-platform animation network that teams up with
untapped talent around the world, to create, produce and distribute compelling high quality
animation brands at unusual speed and cost efficiencies to web, mobile, gaming and TV media
industries worldwide.
At Aniboom.com, the company has brought together a vibrant community of world class animators
and animation enthusiasts to create, watch and share a growing library of original independent
cartoons and animations that crosses multiple genres and interests. Users can easily create and
showcase their work using the site’s dynamic features including a robust DIY tool set called
Animachines. Throughout the year Aniboom also engages its community with a variety of creative
contests offering prizes of up to $50,000 each. The company is based in Israel with its U.S.
headquarters in San Francisco.
About TBD Records
Part of ATO Records Group, TBD Records is a newly-formed and fully independent record label with
distribution through RED.
About TBD Records
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s
network offering original and acquired animated comedy and action series for young adults.
Airing overnight 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT),
Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and
acquired programming for children and families, and is seen in 91 million U.S. homes.
# # #
Aniboom Contact:
Sibel Sunar/Brian Rubin
fortyseven communications
(323) 658 1200
sibel@fortyseven.com /
brian@fortyseven.com
For additional information about Radiohead please contact:
Steve Martin
Nasty Little Man
212.343.0740
steve@nastylittleman.com
Ambrosia Healy
TBD Records/ATO Records Group/Red Light Management
310.273.2266
ambrosia.healy@redlightmanagement.com
ANIBOOM PARTNERS WITH JOOST TO LAUNCH BRANDED ANIMATION CHANNEL FEATURING UNIQUE INDEPENDENT CARTOONS
Wide Variety of Original Animated Content to be Available on Joost
LOS ANGELES –October, 2007 –Aniboom (www.aniboom.com), a premier multi-platform animation network that partners
with untapped animation talent from around the world to create the best independent content for global distribution,
is launching a branded ad-supported animation channel on Joost™ (www.joost.com), the world's first
broadcast-quality Internet television service.
Aniboom will distribute a variety of animation genres, techniques and styles on Joost culled from more than
3,000 animators and 30,000 animations worldwide. The content will appear alongside a wide range of top-ranked
animation programming currently available on Joost. Aniboom’s distributed content includes original high-quality
animated shorts created by animators who have teamed up with the Aniboom Creators Studio to pitch and produce
content for revenue share opportunities.
“We are thrilled to include Joost as a valued distribution partner as we build a global network for unique independent
animation,” said Uri Shinar, founder and president of Aniboom. “Joost’s full-screen, broadcast-quality experience
makes it the perfect platform to support our vibrant content and reach a wide untapped audience.”
Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, “Animation is
a popular genre among our user base because its humor and creativity appeal to people around the world. Joost offers
a diverse array of programming from content owners large and small, and the world-class animation from Aniboom is
a great addition to our offering.”
Joost users will have access to compelling animations and cartoons, such as “RAM” by Caroline Ting, a high-quality
brief animation about a kid who becomes much too dependent on his laptop; “Celestina,” an artistic film by Ricardo
Werdesheim; “Supermoine,” a humorous short by Sebastien Ho about a Matrix-esque Monk; “Tadeo Jones,” an adorable
animated adventure reminiscent of the Indiana Jones franchise by Enrique Gato; and “Bendito Machine,” a highly
stylistic drama and award-winning animation by Jossie Malis.
To watch Aniboom programming on Joost, please visit
http://www.joost.com/240002q.
Joost will also support Aniboom’s mission to identify the next wave of talent in animation, one of the most-consumed
forms of content on the Internet, through its participation in the Aniboom awards panel.
About Aniboom
Aniboom is a premier multi-platform animation network that partners with untapped animation talent from around the
world to create the best independent animated content for global distribution. Driven by a passion for the art form,
the company has established aniboom.com (www.aniboom.com) to bring together a vibrant community of world class
animators and animation fans to create, watch and share animation.
In addition to original animation series produced with the Aniboom Creators Studio, the Aniboom community plays an
active role in driving fresh content to the aniboom.com library via Animachines, DIY animation tools. Throughout
the year Aniboom also engages its community with a variety of creative contests offering prizes of up to $50,000 each.
With a slate of online distribution partners currently on board, the company has distribution agreements Yahoo!
Video and YouTube and is forging partnerships with other leading distributors of wireless, gaming, television and
theatrical to expose Aniboom content for a wide fan base to enjoy.